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First Hours: Slates, B-roll, and Sound Bites for Broadcast Media Use

COMMUNICATING IN THE FIRST HOURS

CDC developed a package of slates, sound bites with CDC subject matter experts, and B-roll for use by the broadcast media.

Slates, or on-screen background information, give news directors accurate, CDC-cleared, news copy with health messages for use in a terrorism emergency.

B-roll includes background footage.

Sound bites were produced as news-style interviews in English and Spanish and are based on research with news directors in medium-to-large media markets.

 
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  • Page last reviewed: May 14, 2007
  • Page last updated: March 1, 2013
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