First Hours: Creative Briefs

Formative research from years one and two informed these creative briefs that guided the writing, design, and pre-testing of radio, television, and print materials in years two and three. The creative brief is a messaging strategy for particular audiences in a defined context and can be used by public health communicators to guide future materials development efforts. The final creative brief for each agent is included here.

• Botulism
• Pneumonic Plague
• VX (Nerve Agent)
• Dirty Bomb (Radiological Event)