Communicating in the First Hours
Pneumonic Plague: Creative Brief
Creative briefs based on formative research from year one guided the writing, design and pre-testing of radio, television and print materials in years two and three. The creative brief is a messaging strategy for particular target audiences in a defined context and can be used by public health communicators to guide development of future materials.
Page last modified May 14, 2007
Content Source:
- Coordinating Center for Health Information and Service (CCHIS)
National Center for Health Marketing (NCHM)
Division of Health Communication and Marketing (DHCM)
Emergency Communication System (ECS)