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Dirty Bombs: Creative Brief

COMMUNICATING IN THE FIRST HOURS

Creative briefs based on formative research from year one guided the writing, design and pre-testing of radio, television and print materials in years two and three. The creative brief is a messaging strategy for particular target audiences in a defined context and can be used by public health communicators to guide development of future materials.

 
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  • Page last reviewed: May 14, 2007
  • Page last updated: March 1, 2013
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