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Communicating in the First Hours
Dirty Bombs: Creative Brief

Creative briefs based on formative research from year one guided the writing, design and pre-testing of radio, television and print materials in years two and three. The creative brief is a messaging strategy for particular target audiences in a defined context and can be used by public health communicators to guide development of future materials.

• Creative brief

• Page last updated May 14, 2007

• Content source: CDC Emergency Risk Communication Branch (ERCB), Division of Emergency Operations (DEO), Office of Public Health Preparedness and Response (OPHPR)