This web-based module has been designed for anyone interested in communication principles and tools as they relate to what we have called emergency risk communication. Principles adapt (1) writings of classical rhetoricians; (2) a wealth of modern crisis, issues management, communication t, and psychological theory; and (3) lessons learned from the real and often painful world of experience, and old-fashioned trial and error. CERC is an amalgamation of all of these, incorporated from theory and practical applications. CERC addresses a number of topics critical to successful public, partner, and stakeholder communication during crisis and emergencies.
The purpose of CERC is to share lessons learned during public health emergencies, and incorporate best practices from the fields of risk and crisis communication.
Upon completion of this course, you should expect to gain the following understanding:
- Effective integration of emergency risk and crisis communication planning and resources into overall emergency operations planning at the community, state and federal levels.
- Emergency risk and crisis communication concepts.
- Crisis communication planning and tools, including problem definition, analysis, implementation of intervention, evaluation, and feedback.
- Application of emergency risk and crisis communication concepts to a possible or declared bioterrorism event. Type of messages the public will need.
- The psychology of a public health emergency and the type of messages the public will need.
- Response and recovery operations communication among local state and federal emergency (including governmental and non-governmental organizations), to the public and their stakeholders.
Contact Information: CERCrequest@cdc.gov
Faculty and Credentials:
- Barbara Reynolds, Ph.D., Centers for Disease Control and Prevention
- Julia Hunter Galdo and Lynn Sokler Prospect Center of the American Institutes for Research
- Vicki F. Freimuth, Ph.D., University of Georgia
- Alicia Eberl-Lefko, M.H.S., CHES, AIR/Prospect
- Linda Weinberg, R.D., AIR/Prospect
- Elizabeth Williams, AIR/Prospect
- Chad R. Wood, M.B.A., CDC
- Anna Zawislanski, M.P.H.
- Page last reviewed April 26, 2013
- Page last updated April 29, 2013
- Content source: CDC Emergency Risk Communication Branch (ERCB), Division of Emergency Operations (DEO), Office of Public Health Preparedness and Response (OPHPR)
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