Crisis Planning: Why communication?

Barbara S. Reynolds
Crisis Communication Expert
Office of Communication
Centers for Disease Control and Prevention

The whole point of doing crisis planning and emergency risk communication is to allow the people who have the responsibilities to respond and do the recovery work, the people out there trying to treat patients, to save lives, to allow them to do their job. If we don't do the communication working well along side their efforts, we're going to fail. And that fact has shown that despite what work is done by response agencies in a crisis, if they don't do the communication, the public perceives that they have not done the work they needed to do in a crisis. So, it's quite clear.